质性政治沟通|实施还是不实施?瑞士城市的参与式在线交流

IF 1.9 3区文学 Q2 COMMUNICATION

International Journal of Communication Pub Date : 2015-06-01 DOI:10.5167/UZH-116694

U. Klinger, Stephan Rösli, Otfried Jarren

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引用次数: 2

摘要

社交媒体平台和其他数字互动媒体具有巨大的政治传播潜力。本研究探讨了对这种潜力的看法以及采用参与性工具的动机，并评估了地方行政部门在采用技术进行政治沟通的过程中所面临的动机和挑战。瑞士是本地传播的一个关键案例，因为一方面，媒体结构、媒体使用模式、政治文化和法律法规使其有可能找到高水平的参与式在线传播。另一方面，直接民主的正式参与机会可能会削弱在线参与的潜力。我们的分析基于访谈和文献分析，从理性选择和新制度主义的理论角度探讨了参与式在线交流的实施。我们发现，分散而非具体的动机、角色冲突、非正式在线参与与正式决策过程之间的摩擦、公民的低需求和共鸣是实施在线参与的重要挑战。

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Qualitative Political Communication| To Implement or Not to Implement? Participatory Online Communication in Swiss Cities

Social media platforms and other digital interactive media hold great potential for political communication. This study explores perceptions about this potential and the motivations to adopt participatory tools and assesses both motivations and challenges that local administrations face in the process of technology adoption for political communication. Switzerland is a critical case for local communication, because, on the one hand, media structures, media usage patterns, political culture, and legal regulations make it likely to find high levels of participatory online communication. On the other hand, the formalized participation opportunities of direct democracy may undermine the potential of online participation. Our analysis, based on interviews and document analysis, addresses the implementation of participatory online communication from the theoretical perspectives of rational choice and neoinstitutionalism. We found diffuse rather than specific motivations, role conflicts, frictions between informal online participation and formal decision-making processes, and low demand and resonance from citizens to be important challenges to the implementation of online participation.

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来源期刊

International Journal of Communication COMMUNICATION-

CiteScore

2.70

自引率

0.00%

发文量

期刊介绍： The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.