新媒体背景下洛阳城市营销与形象提升的新途径

IF 0.4 Q4 GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY

International Journal of Innovation and Sustainable Development Pub Date : 2023-06-26 DOI:10.54097/jid.v3i3.10399

Weiwei Han

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引用次数: 0

摘要

目前，随着疫情的影响逐渐减弱，对文化旅游的需求日益增长。城市形象的树立和城市品牌建设对城市精神文明和物质繁荣的发展具有越来越重要的作用。本文从城市营销的概念入手，结合洛阳网红的案例，探讨城市营销与城市形象的建构与传播的演变及其暴露出的问题。

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New Approaches to City Marketing and Image Promotion in Luoyang within the Context of New Media

Currently, as the influence of the pandemic gradually diminishes, there is a growing demand for cultural tourism. The establishment of urban image and city branding has an increasingly significant role in the development of a city's spiritual civilization and material prosperity. This article begins with the concept of urban marketing and, in conjunction with the case of Luoyang's online sensation, explores the evolution of urban marketing and the construction and dissemination of urban image, as well as the issues it exposes.

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来源期刊

International Journal of Innovation and Sustainable Development GREEN & SUSTAINABLE SCIENCE & TECHNOLOGY-

CiteScore

1.50

自引率

14.30%

发文量

期刊介绍： The IJISD focuses on broad aspects of innovation and sustainable development. It fosters discussion not only on technological innovation but on new ways of thinking about the complex and contested issues of sustainable development. Innovative thinking and practices in areas of economics, policy-making, legislation, health, education and the institutional barriers to sustainable development form the basis of the discourse to be fostered.