幽默能提高Facebook用户的反应吗?

Q2 Social Sciences

Australian Journal of Telecommunications and the Digital Economy Pub Date : 2022-06-10 DOI:10.18080/jtde.v10n2.509

F. Smaoui, Fatma Choura, Mohamed Wassim Abassi, Hela Zouaoui

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引用次数: 0

摘要

在社交媒体上信息过剩的背景下，一个组织面临的挑战是脱颖而出，并与目标建立联系。Facebook页面是公司在社区中联合用户并推动他们参与的一种手段。本研究的目的是测试Facebook帖子中幽默的使用对社交媒体用户的感知、态度和参与意图的影响。我们对Facebook页面的粉丝样本进行了一项实验研究，其中我们操纵了幽默的缺失/存在以及幽默的类型。结果显示，感知到的幽默对对出版物的态度有积极的影响，这影响了Facebook用户的参与意愿。对幽默的需求并没有缓和幽默对态度的影响，结果也没有显示出被测试的幽默类型之间的任何差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Does Humour Enhance Facebook Users’ Responses?

In a context of overabundance of information on social media, the challenge for an organization is to stand out and to create a link with its target. A Facebook page is a means for a company to federate the users around communities and to drive their engagement. The objective of this research is to test the effect of the use of humour in Facebook posts on perception, attitude and intention of engagement of social media users. An experimental study was conducted on a sample of fans of a Facebook page where we manipulated absence/presence of humour, and humour types. Results show a positive effect of perceived humour on attitude toward the publication, which influences the Facebook user’s intention to engage. Need for humour does not moderate the effect of humour on the attitude and the results do not reveal any difference between the types of humour tested.

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来源期刊

Australian Journal of Telecommunications and the Digital Economy Social Sciences-Communication

CiteScore

1.60

自引率

0.00%

发文量

期刊介绍： The Journal of Telecommunications and the Digital Economy (JTDE) is an international, open-access, high quality, peer reviewed journal, indexed by Scopus and Google Scholar, covering innovative research and practice in Telecommunications, Digital Economy and Applications. The mission of JTDE is to further through publication the objective of advancing learning, knowledge and research worldwide. The JTDE publishes peer reviewed papers that may take the following form: *Research Paper - a paper making an original contribution to engineering knowledge. *Special Interest Paper – a report on significant aspects of a major or notable project. *Review Paper for specialists – an overview of a relevant area intended for specialists in the field covered. *Review Paper for non-specialists – an overview of a relevant area suitable for a reader with an electrical/electronics background. *Public Policy Discussion - a paper that identifies or discusses public policy and includes investigation of legislation, regulation and what is happening around the world including best practice *Tutorial Paper – a paper that explains an important subject or clarifies the approach to an area of design or investigation. *Technical Note – a technical note or letter to the Editors that is not sufficiently developed or extensive in scope to constitute a full paper. *Industry Case Study - a paper that provides details of industry practices utilising a case study to provide an understanding of what is occurring and how the outcomes have been achieved. *Discussion – a contribution to discuss a published paper to which the original author''s response will be sought. Historical - a paper covering a historical topic related to telecommunications or the digital economy.