ROLE OF SOCIAL MEDIA IN PROMOTING TOURISM IN PAKISTAN

Tourism has emerged as the fastest growing industry and source of foreign exchange all across the world. Many countries owe major part of their annual earning and wealth to tourism. Pakistan is amongst the best tourism destination in the world. The main attractions for international travelers are usually, mountains, snow, desserts, beaches, plains, rivers, forests, cliffs, scenic beauty, historical places and cultural diversity. Pakistan is blessed with all of the said attractions. Up until now Pakistan had faced two major impediments towards becoming the top tourist destination, first it was not properly showcased in-front of the world and secondly in the recent past the security conditions were not suitable for international visitors. Today, it is high time for the Pakistan to become the top priority for tourists from all across the world. In this regard Social Media can play the best role possible. Various social media platforms are full of pictures and stories of people describing their experiences about the places they had been to. Secondly the governmental organizations also launch various social media office profile to show case the destinations. In this research the need of social media for the promotion of tourism in Pakistan has been focused.