加密货币作为投资工具:基于社交商务和订阅的服务视角

Q4 Economics, Econometrics and Finance

Journal of Business Valuation and Economic Loss Analysis Pub Date : 2020-01-01 DOI:10.36924/sbe.2020.3202

Leonardus Evandito Paschalie, A. S. Santoso

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引用次数: 2

摘要

这项研究旨在更好地理解加密货币的采用。研究框架改编自技术接受模型(TAM)，并增加了社会商务、享乐动机和功利动机的结构。本研究采用定量研究方法。采用滚雪球非概率抽样法，共收集了54名受访者。结果表明，以订阅为基础的在线服务的享乐动机和功利动机对感知有用性有影响。然而，感知有用性并不能影响行为使用意图。模型中代表社会互动的社交商务已经被证明在感知信任的中介作用下影响行为意愿的使用。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cryptocurrencies as Investment Instrument: A Social Commerce and Subscription-Based Service Perspective

This research aims to create a better understanding of cryptocurrency adoption. The research framework is adapted from the Technology Acceptance Model (TAM) with additional constructs: social commerce, hedonic motivations, and utilitarian motivation. A quantitative research method was chosen for this study. A total of 54 respondents are collected using a snowball non-probability sampling method. The results show that Hedonic motivation and utilitarian motivation that represent subscription-based online services prove to have an impact on perceived usefulness. However, perceived usefulness fails to impact behavioral intention to use. Social commerce representing social interaction in the model has proven that it impacts behavioral intention to use with the mediation of perceived trust.

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来源期刊

Journal of Business Valuation and Economic Loss Analysis Economics, Econometrics and Finance-Finance

CiteScore

0.40

自引率

0.00%

发文量

期刊介绍： The Journal of Business Valuation and Economic Loss Analysis (JBVELA) is a refereed academic journal that publishes continuously throughout the year and is co-edited by Bradley Ewing and James Hoffman. The mission of the Journal of Business Valuation and Economic Loss Analysis is to improve the practice of business valuation, economic loss analysis, and risk management by helping to inform academics, practitioners, and attorneys about theoretical and practical developments in these fields.