不仅仅是受众:中国知识共享网络中公众参与气候变化传播的新途径

IF 3 3区 社会学 Q1 COMMUNICATION
Zheng Yang
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引用次数: 0

摘要

社交媒体平台极大地破坏了科学传播中的传统权力动态,既激发了人们对提高参与度和可见度的希望,也引发了人们对科学权威可能受到侵蚀的担忧。这一点在气候变化问题上表现得最为明显,社交媒体为科学家提供了新的一对多沟通渠道,也为非科学家提供了挑战主流观点的机会。以往的研究主要是从西方的角度来探讨这些问题,很大程度上忽视了非英语社交媒体对气候变化作为全球问题构建的贡献。在本文中,我们通过探索知乎(中国领先的问答平台)上的气候变化讨论和交流来解决这一差距。我们考虑谁提出问题,这些问题是关于什么的,谁回答这些问题,以及如何回答这些问题。我们发现,非科学家不仅在提出问题方面,而且在回答问题方面发挥着重要作用。因此,知乎有潜力在科学家和非科学家之间开展气候变化对话交流。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
More Than Just an Audience: The New Approach to Public Engagement with Climate Change Communication on Chinese Knowledge-Sharing Networks
ABSTRACT Social media platforms significantly disrupt traditional power dynamics within science communication, prompting both hopes of increased participation and visibility and fears that the authority of science may be eroded. Nowhere is this more visible than within climate change, where social media has provided scientists with new one-to-many communication channels, as well as opportunities for non-scientists to challenge mainstream opinions. Previous research has mainly explored these issues from a Western perspective, largely overlooking the contribution of non-English language social media to the construction of climate change as a global issue. In this article, we address this gap through exploring climate change discussion and communication on Zhihu, the leading Chinese question and answer platform. We consider who asks questions, what these questions are about, who answers these questions, and how they are answered. We find that non-scientists play an important role not only in asking questions, but also in answering them. Thus, Zhihu has the potential to host dialogic climate change communication between scientists and non-scientists.
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来源期刊
CiteScore
6.30
自引率
7.40%
发文量
53
期刊介绍: Environmental Communication is an international, peer-reviewed forum for multidisciplinary research and analysis assessing the many intersections among communication, media, society, and environmental issues. These include but are not limited to debates over climate change, natural resources, sustainability, conservation, wildlife, ecosystems, water, environmental health, food and agriculture, energy, and emerging technologies. Submissions should contribute to our understanding of scientific controversies, political developments, policy solutions, institutional change, cultural trends, media portrayals, public opinion and participation, and/or professional decisions. Articles often seek to bridge gaps between theory and practice, and are written in a style that is broadly accessible and engaging.
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