求新对旅游意向的影响:整体美食形象的中介作用

IF 1.2 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

Advances in Hospitality and Tourism Research-AHTR Pub Date : 2022-03-14 DOI:10.30519/ahtr.882183

Bulent Aydin, B. Erdogan, E. Koç

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引用次数: 1

摘要

在世界范围内，参与旅游的人数不断增加。寻求新奇，尤其是新奇的美食，是旅行的动力之一。形象是影响访问一个国家和体验美食意愿的最重要因素之一。本研究考察了土耳其美食形象对新奇寻求与旅游意向关系的中介作用。在这方面，分析了土耳其美食形象及其对在土耳其餐馆用餐的英国人的影响。土耳其餐馆的顾客被要求填写有78个问题的自我调查问卷。我们还利用了一个在线的群众平台。由此可见，美食形象对访土意向具有显著的中介作用。

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The Impact of Novelty Seeking on Intention to Visit a Country: The Mediating Role of Overall Cuisine Image

Participation in travel is continuously increasing throughout the world. Seeking novelty, particularly novel cuisine, is one of the motivating factors underlying travel. Image is one of the most important factors that affect intention to visit a country and experience the cuisine. This study examines the mediating effects of Turkish cuisine image on the relationship between novelty seeking and intention to visit. In this regard, Turkish cuisine image and its effect on individuals from the United Kingdom (U.K.) who had eaten at Turkish restaurants was analyzed. Individuals at Turkish restaurants were asked to fill out self-administered questionnaires with 78 questions. An online platform of people was also utilized. It was seen that cuisine image has a significant mediating role on the intention to visit Turkey.

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来源期刊

Advances in Hospitality and Tourism Research-AHTR HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.30

自引率

17.60%

发文量

审稿时长

25 weeks