LANGUAGE PATTERN AND CONTENT VARIATION IN PRIVATE HINDI RADIO FMS: A STUDY

At a time when private FM radio stations are switching over to alternate patterns of language, it becomes imperative for academia to decipher what are the patterns and how much potential they have in keeping the audience involved. The paper is based on the language used by a radio presenter in contemporary time and that the success of messages is not altogether dependent of a standard and established language which has been practised earlier generation of a radio presenter. Alternate language patterns use nowadays in radio sometimes leave a deep impression on listeners and society in general. In view of these facts, the present study attempts to understand the alternate language pattern of private FM radio stations in India and that too in Hindi centric belt. In this study, three different private radio stations have been taken for the study and one programme of each station has been analyzed in detail. These three radio stations are from New Delhi, Chandigarh, and Karnal. The study draws the attention of the academia and radio industry on context to the perception that despite the popular standard style of presentation and language, there are presenters who are breaking the monotony of standard language and it's rules and is more concern with whether the audience will be able to extract meaning and comprehend it or not. The study explores the possibilities of further study to analyze the correlation between the decoding of the messages by the listeners and their impact on public communication and its further impact on the culture as well.