消费者社交媒体参与与品牌使用意向:共同创造理论述评

{"title":"消费者社交媒体参与与品牌使用意向:共同创造理论述评","authors":"D. Gunarathne, D. Dissanayake","doi":"10.4038/jbt.v6i2.90","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":36187,"journal":{"name":"European Journal of Business Science and Technology","volume":"37 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Social Media Involvement of Consumers and Brand Usage Intent: A Review on Theory of Co-Creation\",\"authors\":\"D. Gunarathne, D. Dissanayake\",\"doi\":\"10.4038/jbt.v6i2.90\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":36187,\"journal\":{\"name\":\"European Journal of Business Science and Technology\",\"volume\":\"37 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-10-27\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"European Journal of Business Science and Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4038/jbt.v6i2.90\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"European Journal of Business Science and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4038/jbt.v6i2.90","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Business, Management and Accounting","Score":null,"Total":0}