Effect of Viral Marketing, Promotions, Discounts and Store Atmosphere Purchase Decision (Case Study on Shoesholic Veteran Padang)

In this globalization era, the business world has entered a very tight competition. This competition appears along with the development of increasingly sophisticated technology, encourage a wide range of changes in the world system, either directly or indirectly. In the business world such as the system changes, the system in trading, marketing, transaction and information delivery method will change. The existence of a sophisticated technology with the Internet network facilitates direct interaction between consumers and businesses. And along with the development of increasingly sophisticated internet and spacious, businesses are now choosing a marketing strategy by utilizing the Internet to communicate, provide information and promote their business to the public or consumers. Research aims to study whether there is influence of the Effect of Viral Marketing, Promotions, Discounts and Store Atmosphere Purchase Decision (Case Study on Shoes Holic Veteran Padang), The method of determining the planned sample in this research is purposive sampling and observation data obtained 200 as a sample. The data used are primary data Year 2018. Observation of this study using multiple linear regression. The results showed there were significant and positive effect between viral marketing, promotions, discounts and store atmosphere on purchasing decisions.