直接面向消费者的药品广告的伦理含义。

J. Farrell
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引用次数: 3

摘要

直接面向消费者的药品营销增加了医生屈从于消费者需求的压力。承受这种压力的力量部分来自于对家长作风在医患关系中的作用的接受。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
The ethical implications of direct-to-consumer pharmaceutical advertising.
Direct-to-consumer marketing of pharmaceuticals increases pressure on physicians to succumb to consumer demand. The strength to withstand this pressure comes in part from acceptance of the role of paternalism in the physician-patient relationship.
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