{"title":"产品差异化与品牌建设:中国酸奶价格的享乐主义分析","authors":"Bo Chen, Xiaoheng Zhang, Qingjie Zhou","doi":"10.22434/IFAMR2020.0040","DOIUrl":null,"url":null,"abstract":"The Chinese yogurt market has seen strong growth in recent years. To meet consumers’ diverse demand, yogurt manufacturers have invested substantially in product and brand strategies – they not only...","PeriodicalId":101231,"journal":{"name":"The International Food and Agribusiness Management Review","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Product differentiation and brand building: a hedonic analysis of yogurt price in China\",\"authors\":\"Bo Chen, Xiaoheng Zhang, Qingjie Zhou\",\"doi\":\"10.22434/IFAMR2020.0040\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The Chinese yogurt market has seen strong growth in recent years. To meet consumers’ diverse demand, yogurt manufacturers have invested substantially in product and brand strategies – they not only...\",\"PeriodicalId\":101231,\"journal\":{\"name\":\"The International Food and Agribusiness Management Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-03-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"The International Food and Agribusiness Management Review\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.22434/IFAMR2020.0040\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Food and Agribusiness Management Review","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.22434/IFAMR2020.0040","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Product differentiation and brand building: a hedonic analysis of yogurt price in China
The Chinese yogurt market has seen strong growth in recent years. To meet consumers’ diverse demand, yogurt manufacturers have invested substantially in product and brand strategies – they not only...
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