企业社会责任驱动下的绿色营销策略

湖北工业大学学报 Pub Date : 1900-01-01 DOI:10.1109/esiat.2010.5568861

Tang Ling-yun

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引用次数: 1

摘要

将社会责任作为企业发展的重要动力，提出了有利于企业发展的新的动力因素。本文在科学发展观的指导下，通过对政府、企业和消费者三者角色演变的探讨，阐述了如何推动企业开展绿色营销。同时也为绿色营销的发展提供了一条新的途径。在某种程度上，“绿色”意味着“差异化”，尤其是在金融危机的背景下。绿色企业具有更大的社会责任和更明显的竞争优势，这将使企业区别于其他企业。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Green Marketing Strategies under Driving Force of Corporate Social Responsibility

Taking the social responsibilities as an important driving force,the author puts forward a new dynamic factor conducive to the development of enterprises.This paper,under the guidance of scientific development,states how to drive enterprise to carry out green marketing through the discussion of the role evolution of government,enterprises and consumers.And it also offers a new way for the development of green marketing.To some extent,"green" means "differential",especially in the background of the financial crisis.Green enterprises have more social responsibilities as well as more distinct competitive advantages,which will make one enterprises different from another.

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来源期刊

湖北工业大学学报

自引率

0.00%

发文量

4669

期刊介绍： The Journal of Hubei University of Technology is a comprehensive scientific and technological academic journal under the supervision of the Hubei Provincial Department of Education and sponsored by Hubei University of Technology. In the practice of publishing for many years, the journal has always adhered to the purpose of serving the discipline construction, talent training and scientific research of Hubei University of Technology. It is our goal to make a difference in promoting the sustainable development of Hubei's economy, society, especially industry, and building a green ecological environment. Since its founding, it has been included in several domestic retrieval journals and has been recognized as a source journal of the Chinese Academic Journal Comprehensive Evaluation Database by four authoritative institutions: China Academic Journal (CD-ROM Edition) Electronic Society, Peking University Library, Chinese Academy of Sciences Documentation and Information Center, and Chinese Academy of Social Sciences Documentation and Information Center.