{"title":"互联网竞选活动:2015年西班牙大选期间Twitter上的计划、反响和病毒式传播","authors":"E. Campos-Domínguez, D. Calvo","doi":"10.32870/CYS.V0I29.6423","DOIUrl":null,"url":null,"abstract":"This study focuses on the partisan use of Twitter in the Spanish general election, 2015. The aim is to asses whether the strategy designed by the parties is equivalent to the result in terms of viralization. The methods used to study this social media were interviews to campaign managers and content analysis of messages published on the Internet. The results show that the strategy on Twitter is not successful when traditional media impact is not considered.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"La campaña electoral en Internet: planificación, repercusión y viralización en Twitter durante las elecciones españolas de 2015\",\"authors\":\"E. Campos-Domínguez, D. Calvo\",\"doi\":\"10.32870/CYS.V0I29.6423\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study focuses on the partisan use of Twitter in the Spanish general election, 2015. The aim is to asses whether the strategy designed by the parties is equivalent to the result in terms of viralization. The methods used to study this social media were interviews to campaign managers and content analysis of messages published on the Internet. The results show that the strategy on Twitter is not successful when traditional media impact is not considered.\",\"PeriodicalId\":35210,\"journal\":{\"name\":\"Comunicacion y Sociedad\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicacion y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/CYS.V0I29.6423\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacion y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/CYS.V0I29.6423","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
La campaña electoral en Internet: planificación, repercusión y viralización en Twitter durante las elecciones españolas de 2015
This study focuses on the partisan use of Twitter in the Spanish general election, 2015. The aim is to asses whether the strategy designed by the parties is equivalent to the result in terms of viralization. The methods used to study this social media were interviews to campaign managers and content analysis of messages published on the Internet. The results show that the strategy on Twitter is not successful when traditional media impact is not considered.
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