THE DEVELOPMENT OF TRADITIONAL SPORTS AS A TOURIST VILLAGE ATTRACTION

Objective: The purpose of this research is to develop traditional sports as attractions of a tourism village. Method: This research uses a method of field survey approach with focus group discussions, limited trials, and cultural stage. Analisis based on strength, weakness, opportunity, threats (SWOT). The research is conducted in Tambaknegara Village, Rawalo sub-district, Banyumas Regency. The location is selected based on consideration of the villages tourism village developed by Tourism, Cultural, and Sports Office of Banyumas Regency. Results: The results are in the forms of traditional sports including Dul-Dulan, Eteng Gablogan, and Gerit Ingo-Ingo are greatly potentials utilized as alternative tourism attractions. Conclusion: The recommended alternative strategies should be made are massing development, community participation increase, tourism marketing improvement, guiding enhancement, packaging quality attention of traditional tourism sports