时尚界的“体验式零售环境”

IF 0.7 4区 社会学 0 HUMANITIES, MULTIDISCIPLINARY
Elisa Servais, Quartier Katelijn, V. Jan
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引用次数: 0

摘要

摘要本文探讨了时尚界的“体验式零售环境”(EREs)现象,以期对零售设计实践有所帮助。采用了以发现为导向的研究方法来理解:(i)什么是环境教育;(ii)店内体验是如何触发的;(三)体验维度如何融入零售设计师的流程。通过文献综述和与最关注时尚零售设计项目的利益相关者群体代表(零售商、零售设计师和客户)的访谈,收集数据。这项研究提供了有价值的说明。首先,它帮助提出了术语ERE的两个定义,一个更适合零售专业受众,另一个考虑到客户的角度。其次,它表明店内体验是在两个层面上创造的:通过有形方面的结合,产生不同的客户感知,代表了体验的更概念化的层面。最后,研究发现,虽然在时尚零售领域有更多的经验整合的呼声,但目前在实体零售设计过程中并没有系统的方法。在大多数情况下,体验方面的考虑留给零售商,并在商店概念设计完成后处理。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
“Experiential Retail Environments” in the Fashion Sector
Abstract This article examines the phenomenon of “Experiential Retail Environments” (EREs) in the fashion sector in view of being useful to retail design practice. A discovery-oriented research approach was applied to understand: (i) what an ERE is; (ii) how in-store experience is triggered; and (iii) how the experiential dimension is integrated in the retail designer’s processes. Data were collected through the combination of a literature review and interviews conducted with representatives of the stakeholder groups most concerned with fashion retail design projects: retailers, retail designers, and customers. The research provided valuable clarifications. First, it helped to propose two definitions for the term ERE, one more specifically suited to a retail professional audience and the other accounting for the customer perspective. Second, it showed in-store experience to be created at two levels: through the combination of tangible aspects that generates varying customer perceptions, representing a more conceptual level for the experience. Finally, it surfaced that though there is a call for more experience integration in the fashion retail sector, currently, there is no systematic approach for this in the physical retail design process. In most cases, experiential considerations are left to the retailer and dealt with after the store concept has been designed.
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来源期刊
CiteScore
2.20
自引率
9.10%
发文量
14
期刊介绍: Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.
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