{"title":"时尚界的“体验式零售环境”","authors":"Elisa Servais, Quartier Katelijn, V. Jan","doi":"10.1080/17569370.2022.2124639","DOIUrl":null,"url":null,"abstract":"Abstract This article examines the phenomenon of “Experiential Retail Environments” (EREs) in the fashion sector in view of being useful to retail design practice. A discovery-oriented research approach was applied to understand: (i) what an ERE is; (ii) how in-store experience is triggered; and (iii) how the experiential dimension is integrated in the retail designer’s processes. Data were collected through the combination of a literature review and interviews conducted with representatives of the stakeholder groups most concerned with fashion retail design projects: retailers, retail designers, and customers. The research provided valuable clarifications. First, it helped to propose two definitions for the term ERE, one more specifically suited to a retail professional audience and the other accounting for the customer perspective. Second, it showed in-store experience to be created at two levels: through the combination of tangible aspects that generates varying customer perceptions, representing a more conceptual level for the experience. Finally, it surfaced that though there is a call for more experience integration in the fashion retail sector, currently, there is no systematic approach for this in the physical retail design process. In most cases, experiential considerations are left to the retailer and dealt with after the store concept has been designed.","PeriodicalId":44329,"journal":{"name":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2022-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"“Experiential Retail Environments” in the Fashion Sector\",\"authors\":\"Elisa Servais, Quartier Katelijn, V. Jan\",\"doi\":\"10.1080/17569370.2022.2124639\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract This article examines the phenomenon of “Experiential Retail Environments” (EREs) in the fashion sector in view of being useful to retail design practice. A discovery-oriented research approach was applied to understand: (i) what an ERE is; (ii) how in-store experience is triggered; and (iii) how the experiential dimension is integrated in the retail designer’s processes. Data were collected through the combination of a literature review and interviews conducted with representatives of the stakeholder groups most concerned with fashion retail design projects: retailers, retail designers, and customers. The research provided valuable clarifications. First, it helped to propose two definitions for the term ERE, one more specifically suited to a retail professional audience and the other accounting for the customer perspective. Second, it showed in-store experience to be created at two levels: through the combination of tangible aspects that generates varying customer perceptions, representing a more conceptual level for the experience. Finally, it surfaced that though there is a call for more experience integration in the fashion retail sector, currently, there is no systematic approach for this in the physical retail design process. In most cases, experiential considerations are left to the retailer and dealt with after the store concept has been designed.\",\"PeriodicalId\":44329,\"journal\":{\"name\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2022-09-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17569370.2022.2124639\",\"RegionNum\":4,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"HUMANITIES, MULTIDISCIPLINARY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Fashion Practice-The Journal of Design Creative Process & the Fashion Industry","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17569370.2022.2124639","RegionNum":4,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"HUMANITIES, MULTIDISCIPLINARY","Score":null,"Total":0}
“Experiential Retail Environments” in the Fashion Sector
Abstract This article examines the phenomenon of “Experiential Retail Environments” (EREs) in the fashion sector in view of being useful to retail design practice. A discovery-oriented research approach was applied to understand: (i) what an ERE is; (ii) how in-store experience is triggered; and (iii) how the experiential dimension is integrated in the retail designer’s processes. Data were collected through the combination of a literature review and interviews conducted with representatives of the stakeholder groups most concerned with fashion retail design projects: retailers, retail designers, and customers. The research provided valuable clarifications. First, it helped to propose two definitions for the term ERE, one more specifically suited to a retail professional audience and the other accounting for the customer perspective. Second, it showed in-store experience to be created at two levels: through the combination of tangible aspects that generates varying customer perceptions, representing a more conceptual level for the experience. Finally, it surfaced that though there is a call for more experience integration in the fashion retail sector, currently, there is no systematic approach for this in the physical retail design process. In most cases, experiential considerations are left to the retailer and dealt with after the store concept has been designed.
期刊介绍:
Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. Interdisciplinary and wide ranging, Fashion Practice addresses the entire business of fashion, including: innovation in fashion design and practice sustainability and ethics within the industry micro- and nano-technologies within the fashion context “smart” textiles and digital fashion materials, design, concepts and process fashion consumption and production from retail/e-tail to performance fashion new developments in fashion and clothing retail.