Problems and prospects of implementation of blockchain technologies in the tourist industry of Ukraine

Due to the emergence of new digital technologies, the tourism industry is at the stage of new transformations. The new technologies that are being created allow the tourist to work directly with the manufacturer of the tourist service, which helps to provide the consumer with a higher quality and less expensive product, increasing the responsibility of the manufacturer. The subject of research is the use of blockchain technology in the tourism industry. The purpose of the article is to study the problems and prospects of using blockchain technology in the tourism industry of Ukraine. To achieve this goal, the following tasks were set and solved: foreign experience in the implementation of blockchain technologies in the tourism industry; an analysis of the current state of use of blockchain technologies in the tourism industry of Ukraine; problems and prospects of introduction of blockchain technologies in tourism are revealed. The research was conducted on the basis of system-functional, dynamic, complex scientific approaches, using scientific methods: analysis and synthesis, induction and deduction, modeling, historical-logical method, methods of statistical analysis. The following results were obtained: considering Ukraine in the context of the use of distributed registry technology, it becomes obvious that the legalization and granting of the necessary legal status to this technology should be completed first. It is necessary to assess the effectiveness and regulation of the blockchain institution in our country, as well as to identify and eliminate shortcomings in its use. Conclusions: tourism is an area that requires the introduction of blockchain technologies. With the advent of technology, tourists will get better conditions for planning and making trips. Optimization through the blockchain of various areas of activity involved in the tourism industry will increase the profits of travel companies and reduce the cost of the final product.