低多样性对广告的影响:沙特语境

Q4 Multidisciplinary

Scientific Journal of King Faisal University Pub Date : 2022-01-01 DOI:10.37575/h/lng/220009

Yasir Alasiri

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引用次数: 0

摘要

本研究旨在调查沙特低品种(从此以后，它将被称为“SLV”)在吸引潜在客户使用其商业产品或服务方面的心理影响。它从一个前提出发，即商业供应商所采用的营销信息极大地影响了我们对产品或商业机构的看法。为了验证这一观点，80名母语为SLV的人参与了这项研究，他们代表了两组简单(普通消费者)和分层(广告商)样本。每组40名受试者。他们被要求填写一份问卷，其中包括两个问题;每个问题包括10个选项，代表高(现代标准阿拉伯语)和SLV。数据分析的结果表明，SLV中所传达的营销信息代码影响着消费者和企业供应商的销售和购买倾向和偏好。关键词:慢品种，高品种，营销，代码选择，心理学，语言变异

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The Influence of the Low Variety in Advertisements: The Saudi Context

This study aims to investigate the psychological impact of the Saudi low variety (henceforth, it will be referred to as “SLV”) in enticing prospective customers to their commercial products or services. It proceeds from a premise that the marketing messages employed by business providers massively influences our opinions about a product or a business establishment. In order to validate such a view, 80 native speakers of SLV, representing 2 groups of simple (regular consumers) and stratified (advertisers) samplings, participated in the study. Each group consisted of 40 subjects. They were requested to fill out a questionnaire that included two questions; each question included 10 options, representing high (Modern Standard Arabic) and SLV. The findings from the data analysis reveal that the marketing message code conveyed in SLV influences customers’ and business providers’ selling and purchasing inclinations and preferences. KEYWORDS Low variety, high variety, marketing, code choice, psychology, language variation

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来源期刊

Scientific Journal of King Faisal University Multidisciplinary-Multidisciplinary

CiteScore

0.60

自引率

0.00%

发文量

期刊介绍： The scientific Journal of King Faisal University is a biannual refereed scientific journal issued under the guidance of the University Scientific Council. The journal also publishes special and supplementary issues when needed. The first volume was published on 1420H-2000G. The journal publishes two separate issues: Humanities and Management Sciences issue, classified in the Arab Impact Factor index, and Basic and Applied Sciences issue, on June and December, and indexed in (CABI) and (SCOPUS) international databases.