为什么大多数美国超级英雄电影的中国粉丝都是女孩:一个全球好莱坞偶像的性别本土化粉丝群

IF 1.4 Q2 COMMUNICATION

Journal of International and Intercultural Communication Pub Date : 2021-01-10 DOI:10.1080/17513057.2020.1870709

Xiwen Zhang

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引用次数: 3

摘要

美国超级英雄电影通常被认为主要针对男性观众。然而，在中国，该类型的粉丝群体中，女性人数远远超过男性。这一现象表明，当文本被跨国消费时，流行文本的本地协商可能会走上不同的道路。为了探索这一过程，本研究考察了漫威特许经营的中国消费者如何在全球背景下协商他们的性别粉丝。通过对29名漫威电影宇宙的中国粉丝的深度采访，本研究考虑了该系列在全球传播和当地消费中的权力动态。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Why most Chinese fans of American superhero movies are girls: A gendered local fandom of a global Hollywood icon

ABSTRACT American superhero movies are generally perceived as primarily targeted at a male audience. In China, however, females far outnumber males in the genre’s fan community. This phenomenon suggests that a popular text’s local negotiation can take on different paths when the text is consumed transnationally. To explore this process, this study examines how Chinese consumers of the Marvel franchise negotiate their gendered fandom in a global context. Drawing from in-depth interviews with 29 Chinese fans of the Marvel Cinematic Universe, this study considers the power dynamics at work in the franchise’s global spread and local consumption.

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来源期刊

Journal of International and Intercultural Communication COMMUNICATION-

CiteScore

3.80

自引率

12.50%

发文量