医疗服务市场沟通组织的创新途径

Nataliia Kotys, Volodymyr Matsyk
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引用次数: 1

摘要

目的。本文旨在概括医疗服务市场传播的本质、地位和特点,论证创新方式组织医疗机构传播活动的可行性。研究方法。本文的理论和方法基础是现代经济科学的基本规定。在研究过程中使用了以下方法:理论概括和科学抽象-在证实范畴-概念研究仪器时;系统分析——形成理论和方法基础和研究结构;比较分析法——识别医疗机构通信组织的规律和空间差异描述性统计和视觉分析方法-以视觉方式呈现研究的主要内容;描述性和概念性建模-表示卫生保健机构的复杂通信系统;实验的目的-测试在医疗服务市场中组织沟通的经过证实和发展的创新方法。本文的重点是通信在医疗服务市场中日益重要的作用。界定了医疗服务的本质和特征。确定了医疗服务国内市场形成的原则,并分析了其具体特点。确定了医疗传播的特点和医疗机构的传播问题。分析了现代通信技术在卫生保健领域的发展趋势。在医疗服务市场中使用创新方法组织沟通的权宜之计得到了证实。提出了关于改善卫生保健机构沟通的建议。加深了理解通信在医疗服务市场中的作用的概念基础。改进了关于在医疗服务市场中采用创新方法组织沟通的科学和方法建议。实用价值。本研究的现实意义在于,为完善医疗机构传播活动制定的理论方法和建议可以成为进一步科学研究和讨论的基础,为医疗服务市场传播组织创新方法的实施提供依据。关键词:医疗服务,医疗服务市场,传播,传播活动,创新,远程医疗
本文章由计算机程序翻译,如有差异,请以英文原文为准。
INNOVATION APPROACHES TO THE ORGANIZATION OF COMMUNICATIONS AT THE MARKET OF MEDICAL SERVICES
Purpose. The aim of the article is to generalize the essence, place and features of communications in the market of medical services and to substantiate the feasibility of using innovative approaches to the organization of communication activities of health care institutions. Methodology of research. The theoretical and methodological basis of the article is the fundamental provisions of modern economic science. The following methods were used in the research process: theoretical generalization and scientific abstraction – when substantiating the categorical-conceptual research apparatus; system analysis – when forming the theoretical and methodological base and research structure; the method of comparative analysis – when identifying regularities and spatial differences in the organization of communications of medical institutions; methods of descriptive statistics and visual analysis – for a visual presentation of the main provisions of the study; descriptive and conceptual modelling - to represent the complex system of communications of a health care institution; of the experiment - to test substantiated and developed innovative approaches to the organization of communications in the market of medical services. Findings. The article focuses on the growing role of communications in the market of medical services. The essence and features of medical services are defined. The principles of the formation of the domestic market of medical services are identified and its specifics are analysed. The personalities of medical communications and communication problems of health care institutions are determined. Trends in the development of modern communication technologies in the field of health care are analysed. The expediency of using innovative approaches to the organization of communications in the market of medical services is substantiated. Recommendations on improving communications by health care institutions are provided. Originality. The conceptual foundations of understanding the role of communications in the market of medical services have been deepened. Scientific and methodological recommendations on the use of innovative approaches to the organization of communications in the market of medical services have been improved. Practical value. The practical significance of the conducted research is that the formulated theoretical approaches and recommendations for improving the communication activities of medical institutions can become the basis for further scientific research and discussions and provide a basis for the implementation of innovative approaches to the organization of communications in the market of medical services. Key words: medical services, market of medical services, communication, communication activities, innovations, telemedicine.
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