The administrative grotesquerie of pandemic revanchism: propag(and)ating COVID-19 and the operational banalities of alt-health

ABSTRACT This paper addresses U.S. pandemic-related propaganda, as a mode of administering society, selves, and the COVID-19 virus relevant to other national contexts. The paper examines what I call pandemic revanchism, which, in order to stoke U.S. culture wars, propag(and)ates the COVID-19 epidemic by sensationalizing the trivial and normalizing the extraordinary or absurd. Banal forms of administrative grotesquerie mobilize a community of alt-health (non)sense and tie freedom to a viral and literally infectious resentment and retaliatory collateral mortality. The paper first develops the framework of FOOB (‘folklore of operational banality’) to scrutinize how ordinary health/medical administration and reactionary power relations alike level sense and non-sense. It then offers a performative analysis that shows human geographies of routinized anti-establishment refusal and conspiratorial organizing related to the pandemic. The FOOB approach refuses to simply admonish pandemic revanchism and, instead, tracks how this form of administration consolidates social terrains and quotidian online activity. The analysis seeks to level criticism in a way that undermines social division. It does so by remaining open to reasonable doubts about biomedicalization that are swept up in alt-health and pandemic-related propaganda, and by foregrounding how policy, affect, and storylines routinize extremisms within the American public terrain.