Quality of Information and Marketing of Rural Tourism Experience

Investing in quality information contributes to the relationship between demand and suply. In this sense, this paper’s objective is to analyze the quality of the information generated by the social media (Instagram) of the Acolhida na Colônia association. To identify the relevance of each attribute in the consumers’ perception, categories and dimensions for quality information were analyzed based on the user’s vision and semantic criteria. The main results revealed the difference in the quality of Instagram from the families who participated in the training. The quality of images and content of property’s posts has also fed the Association’s institutional Instagram. However, there is a need to expand the amount of information and constant updating.