混合市场中的误导性广告:非营利导向与福利结果

IF 1.9 Q3 BUSINESS

International Journal of the Economics of Business Pub Date : 2020-04-03 DOI:10.1080/13571516.2019.1674491

Ajay Sharma

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引用次数: 2

摘要

在本文中，我们分析了在混合市场背景下私营企业(利润导向)和消费者导向企业(关心消费者福利)之间的误导性广告竞争。本文假定广告的性质是非竞争性的，对市场上的所有企业都是有利的。我们发现，无论是私营企业还是面向消费者的企业，在误导性广告上都会产生正支出。此外，以消费者为导向的企业的利润高于私营企业。此外，不管公司是否关心消费者的福利，误导广告的程度在社会上是过度的。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Misleading advertising in mixed markets: non-profit orientation and welfare outcomes

Abstract In this article, we analyse misleading advertising competition between private firms (profit oriented) and consumer-oriented firms (concerned about consumer welfare) in the context of mixed markets. The nature of advertising in this article is assumed to be non-rival in nature and is beneficial to all the firms in the market. We find that, both private and consumer-oriented firms incur positive expenditure on misleading advertising. Further, the profit of consumer-oriented firms is higher than that of private firms. Moreover, irrespective of whether firms are concerned about consumer welfare or not, the level of misleading advertising is socially excessive.

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来源期刊

International Journal of the Economics of Business BUSINESS-

CiteScore

2.60

自引率

8.30%

发文量

期刊介绍： International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.