Information ecosystems

Like pipes in a wall crucial to having running water in a home, the informational infrastructure was nearly invisible. Use of information proved so routine, indeed mundane, that like using a faucet or bathroom fixtures, people did not think about it, because it was always present. It is information’s pervasive, embedded nature that perhaps accounts for why we [...] have not paid much attention to it. But now we should, because as happens, once a phenomenon is named or is made obvious, it becomes easier to optimize its use. (Cortada 2016)