预告片作为媒介表演:调查意大利当代戏剧艺术家使用的宣传视频

IF 0.2 0 FILM, RADIO, TELEVISION

Journal of Italian Cinema and Media Studies Pub Date : 2022-01-01 DOI:10.1386/jicms_00103_1

Stefano Brilli, L. Gemini

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引用次数: 0

摘要

在戏剧领域，许多公司、节日和剧院都将宣传视频纳入了他们的传播策略。毫无疑问，最近的发展是由于社交媒体的兴起和视频技术的日益普及，但也因为戏剧公司需要在一种将创作自主权与经济效率相结合的媒体上宣传他们的作品。尽管如此广泛的使用，预告片在表演艺术中很少受到学术文献的关注。本文首次探索性地研究了宣传视频在意大利当代戏剧领域的使用，以及当前数字宣传短片的创作与意大利视频戏剧遗产之间的联系。通过对16家领先的意大利公司的深入访谈，本研究旨在揭示戏剧预告片对表演艺术家的作用。

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Trailers as mediatized performances: Investigating the use of promotional videos among Italian contemporary theatre artists

In the theatre sector, many companies, festivals and theatres have integrated promotional videos into their communication strategies. This recent development is undoubtedly due to the rise of social media and the increasing accessibility of video technologies, but also to the need for theatre companies to publicize their work in a media that combines creative autonomy with economic efficiency. Despite this widespread use, trailers in the performing arts have received little attention in academic literature. This article offers the first, exploratory study on the use of promotional videos in the field of contemporary theatre in Italy and on the connections between the current creation of digital promotional clips and the heritage of the Italian video-theatre. Through in-depth interviews with sixteen of the leading Italian companies, this research aims to bring out the role theatre trailers play for performance artists.

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来源期刊

Journal of Italian Cinema and Media Studies FILM, RADIO, TELEVISION-

CiteScore

0.40

自引率

50.00%

发文量

期刊介绍： Journal of Italian Cinema & Media Studies is an English-language forum for theoretical, methodological and critical debate on Italian film and media production, reception and consumption. It provides a platform for dialogue between academics, filmmakers, cinema and media professionals. This peer-reviewed journal invites submissions of scholarly articles relating to the artistic features, cultural themes, international influence and history of Italian film and media. Furthermore, the journal intends to revive a critical discussion on the auteurs, revisit the historiography of Italian cinema and celebrate the dynamic role played by new directors. The journal includes a book and film review section as well as notes on Italian film festivals abroad and international conference reports. The profound transformation undergone by the rapidly expanding media environment under the impact of digital technology, has lead scholars in the field of media studies to elaborate new theoretical paradigms and methodological approaches to account for the complexities of a changing landscape of convergence and hybridization. The boundaries between cinema and media as art forms and fields of inquiry are increasingly hybridized too. Taking into account this evolving scenario, the JICMS provides an international arena for critical engagement with a wider range of issues related to the current media environment. The journal welcomes in particular contributions that discuss any aspects of Italian media production, distribution and consumption within national and transnational, social, political, economic and historical contexts.