Conditional mediation of competitive strategy and environment in international entrepreneurial orientation of family businesses

This paper analyzes the effect of conditional mediation of environment-competitive strategy in business orientation of family businesses. In order to study the results we propose a method based on a second generation structural equation (PLS-SEM) where software SmartPLS 3.2.6 is applied to measure data of 174 Spanish family businesses. This paper presents a relevant contribution both to the academic field and the performance of family firms, helping to understand the process of transforming international entrepreneurial orientation into a better international performance through competitive strategy while family businesses invest their efforts in aligning international entrepreneurial orientation and competitive strategy with international results, bearing in mind the positive moderator effect of environment.