重塑特许人寿保险:南非长期保险公司转型

Dan Remenyi
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引用次数: 0

摘要

尽管那些试图重新设计或改造业务的人失败率很高,但仍有一些成功案例。本案例研究考察了南非一家长期保险公司如何彻底改变其业务,并将其业绩提高了10倍以上,涉及改变营销战略、组织结构、建立学习型组织和充分利用外包机会等问题。该案例研究报告了一个项目,该项目目前已经运行了大约4年,在该组织的业绩方面取得了一些非常显著的改善。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Re-Engineering Charter Life: Transforming a Long Term Assurer in South Africa

Despite the high failure rate among those who attempt to re-engineer or transform their businesses there are still a number of successes. This case study, which examines how a long time assurer in South Africa totally transformed its business, and in so doing improved their performance more than 10-fold, deals with the issues of changing marketing strategy, organizational structure, as well as establishing a learning organization and taking fuller advantage of outsourcing opportunities. The case study reports on a project which has now been operating for some 4 years and which has delivered some very substantial improvements in the performance of the organization.

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