从观看到呼叫:将娱乐教育故事线中的变化与健康热线的呼叫联系起来。

IF 3 3区 医学 Q1 COMMUNICATION
Health Communication Pub Date : 2024-11-01 Epub Date: 2023-10-30 DOI:10.1080/10410236.2023.2275923
Sapna Suresh, Stefanie Z Demetriades, Nathan Walter, Jorge A Montoya, Aaron Plant, Kriss Barker, Cecilia Orvañanos, Jessica Carranza
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引用次数: 0

摘要

在娱乐教育的理论概念化和实践发展方面存在着巨大的差距,因为研究往往无法解释内在信息特征影响后续行为的方式。这些差距推动了一个国际合作项目,该项目评估了2020年1月至3月在墨西哥播出的西班牙语节目《克服恐惧》。制作这部电视中篇小说的目的是通过模拟讨论和协商更安全性行为的有效方式,提高性健康和生殖健康知识和行为。该节目还配有一条名为OrientaSEX的电话热线,由计划生育组织墨西哥分支机构MEXFAM的专业顾问运营。利用对拨打OrientaSEX(N = 11878),并关注故事情节中关键时刻后通话量和来电者身份的变化,研究结果支持了过渡角色所扮演的核心角色及其与观众的相似性。讨论了这些结果对娱乐教育理论和实践的启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
From Watching to Calling: Linking Variations in an Entertainment-Education Storyline with Calls to a Health Hotline.

Substantial gaps exist in the theoretical conceptualization and practical development of entertainment-education, as studies often fail to account for the ways in which intrinsic message characteristics influence subsequent behavior. These gaps served as the impetus for an international collaborative project that evaluated Vencer el Miedo ("Overcome the Fear"), a Spanish-language program that aired in Mexico from January to March 2020. The telenovela was produced with the aim of improving sexual and reproductive health knowledge and behaviors by modeling effective ways to discuss and negotiate safer sex practices. The show was accompanied by a telephone hotline called OrientaSEX operated by professional counselors from MEXFAM, Planned Parenthood's Mexican affiliate. Utilizing an interrupted time series analysis of calls made to OrientaSEX (N = 11,878) and focusing on changes in the volume of calls and the identity of callers following key moments in the storyline, the findings support the central role played by transitional characters and their similarity to audience members. Implications of these results for the theory and practice of entertainment-education are discussed.

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来源期刊
CiteScore
8.20
自引率
10.30%
发文量
184
期刊介绍: As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.
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