营销导向作为大学管理理念:一个指导其应用的框架

{"title":"营销导向作为大学管理理念:一个指导其应用的框架","authors":"Amaia Lafuente Ruiz de Sabando, J. Forcada, P. Zorrilla","doi":"10.5295/cdg.150576al","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43351,"journal":{"name":"Cuadernos de Gestion","volume":null,"pages":null},"PeriodicalIF":1.8000,"publicationDate":"2018-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The marketing orientation as a university management philosophy: a framework to guide its application\",\"authors\":\"Amaia Lafuente Ruiz de Sabando, J. Forcada, P. Zorrilla\",\"doi\":\"10.5295/cdg.150576al\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":43351,\"journal\":{\"name\":\"Cuadernos de Gestion\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.8000,\"publicationDate\":\"2018-06-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Cuadernos de Gestion\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5295/cdg.150576al\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Cuadernos de Gestion","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5295/cdg.150576al","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}