战略管理和商业模式

Tehnika Pub Date : 2023-01-01 DOI:10.5937/tehnika2302237l
Stanislav Lisse
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引用次数: 0

摘要

我通过大量引用当代战略和战略管理方面的重要著作作者的书籍和教科书,试图为读者提供一系列关键术语的定义,并指出正确的活动顺序在战略制定阶段的重要性。战略管理,虽然年轻,却是一个非常大的学术领域(大多数教科书主要关注战略发展,战略管理三个阶段中的第一个阶段,大多数都超过900页)。第二和第三阶段,即战略的实施和评估,大多被省略,原因是它们取决于组织运作的经济部门。以下是第四篇文章,摘自我未发表的商业战略专著。在前三篇文章中,我试图通过引用知名作家的名言来展示对战略的现代理解,以及战略在组织努力在市场上取得有利地位和成功抵御敏捷竞争对手攻击中的作用。许多学者认为,商业模式是已实现战略的一幅图(一幅图胜过千言万语),是战略管理的最终成果,战略管理由一系列活动组成,这些活动不仅是生物的生存之战,也是每个组织的生存之战。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Strategic management and business model
With the help of numerous quotes from books and textbooks by contemporary authors of indispensable works on strategy and strategic management, I tried to provide the reader with a series of definitions of key terms and point out the importance of the correct sequence of activities in the strategy development phase. Strategic management, although young, is a very large scholarly field (most textbooks focus mainly on strategy development, the first of the three phases of strategic management, and most are more than 900 pages long). The second and third phases, the implementation and evaluation of the strategy, are mostly omitted with the explanation that they depend on the economic branch in which the organization operates. Here is article four, excerpted from my unpublished monograph on business strategy. In the previous three articles, I tried to present, through quotes from renowned authors, the modern understanding of strategy and its role in the organization's efforts to achieve a favorable position on the market and successfully resist the attacks of agile competitors. Many academics believe that a business model is a picture (a picture is worth a thousand words) of a realized strategy and that it is the finale of strategic management, which consists of a series of activities that natural evolution has kept as crucial in the fight for the survival of not only living beings but also of every organization.
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