Maslahah产品独特性、伊斯兰顾客导向、伊斯兰创新维度对提升营销绩效的影响

Q1 Decision Sciences

Uncertain Supply Chain Management Pub Date : 2023-01-01 DOI:10.5267/j.uscm.2023.4.012

Nurudin Nurudin, H. Hendar, Alifah Ratnawati

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引用次数: 0

摘要

本研究为实证研究，旨在探讨伊斯兰顾客导向、伊斯兰创新、清真产品独特性、Thoyyib产品独特性、宗教中心产品独特性对营销绩效的影响。本研究的调查对象是印度尼西亚中爪哇的250家食品和饮料加工业。然后，使用偏最小二乘结构方程模型(SEM PLS)对数据进行分析。研究结果表明，伊斯兰顾客导向和伊斯兰创新对Maslahah产品独特性(halal产品独特性、Thoyyib产品独特性和以宗教为中心的产品独特性)有显著的正向影响。伊斯兰顾客导向、伊斯兰创新、Maslahah产品独特性(清真产品独特性、Thoyyib产品独特性、宗教中心产品独特性)对营销绩效有显著的正向影响。伊斯兰顾客导向被证明对Maslahah产品的独特性(清真产品的独特性，Thoyyib产品的独特性，以宗教为中心的产品的独特性)和营销绩效有很大的影响。此外，Maslahah产品独特性维度，如Thoyyib产品独特性，对提高营销绩效也有坚定的影响。

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The impacts of Maslahah product uniqueness, Islamic customer orientation, and Islamic innovativeness dimensions in improving marketing performance

The research was an empirical study, aimed to investigate the impacts of Islamic customer orientation, Islamic innovativeness, halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness on marketing performance. Respondents of this study were 250 food and beverage processing industries in Central Java, Indonesia. Then, data were analyzed using Partial Least Square Structural Equation Modeling (SEM PLS). The results of the research demonstrate that Islamic customer orientation and Islamic innovativeness had a positive and significant effect on Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness). Islamic customer orientation, Islamic innovativeness, and Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness) had a positive and significant effect on marketing performance. Islamic customer orientation was proven to have a great impact on Maslahah product uniqueness (halal product uniqueness, Thoyyib product uniqueness, and religion-centric product uniqueness) and marketing performance. Moreover, the Maslahah product uniqueness dimension, such as Thoyyib product uniqueness, had also a firm impact on improving marketing performance.

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来源期刊

Uncertain Supply Chain Management Decision Sciences-Statistics, Probability and Uncertainty

CiteScore

5.60

自引率

0.00%

发文量

112

期刊介绍： Supply chain management (SCM) plays an essential role in managing the movement of raw materials into an organization, certain issues of the internal processing of materials into finished goods, and the movement of finished products out of the organization for end-consumer delivery. The goal of SCM is to improve trust and collaboration among supply chain partners and to improve inventory visibility. However, many SCM problems deal with uncertain events such as uncertainty in demand, supply, quality, price, etc. This forum is dedicated to all scholars who wish to share their ideas about uncertainty in SCM problems. Uncertain supply chain management is a quarterly publication dedicated to all scientists in all over the world who wish to share their experiences and knowledge in this field. Our policy is to perform a peer review on all submitted articles and publishes original and high quality articles.