{"title":"新产品开发过程中不同阶段的风险传播评估","authors":"Nikesh Kumar, V. Allada","doi":"10.5267/j.msl.2022.2.003","DOIUrl":null,"url":null,"abstract":"New Product Development Process (NPD) is a key aspect of launching new and innovative products in the market. Many products fail in the market because of technical risks, financial risks and product development time risks. It is very important to understand the overall risk factors associated with different stages of product development so that risks can be mitigated effectively. This paper presents a methodology to understand the risk associated with the initial stages of NPD. Design flexibility is higher in initial design stages requiring minimum redesign efforts and costs. It is a great opportunity to deal with risk factors and uncertainties in initial design stages than the later design stages. Product development costs in initial stages are around 5 to 10 percent but impact is 70 to 80 percent so exploration assessment in initial stages of NPD can be hugely beneficial. Stage-wise risk assessment will also provide the details of risk associated with each stage, which will be helpful in implementing appropriate mitigation strategies. Since transition from one stage to another stage of NPD is independent of the previous stage, different NPD stages can be easily expressed by the transition state of the Markov process. In this paper, the Markov process has been used for the risk assessment of initial stages of NPD, keeping mitigation strategies in mind. The three initial stages of NPD considered in this study include the concept design, detailed design and integration & testing stages. This paper also explores a method by integration of quality function deployment (QFD) and Markov process, to understand risk patterns associated with several complete design solutions (CFDs). By using QFD, the mapping between customer requirements can be reflected into risk assessment of complete design solutions (CFDs). This methodology has been demonstrated by a case study on Coffee Maker.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Assessment of risk propagation during different stages of new product development process\",\"authors\":\"Nikesh Kumar, V. Allada\",\"doi\":\"10.5267/j.msl.2022.2.003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"New Product Development Process (NPD) is a key aspect of launching new and innovative products in the market. Many products fail in the market because of technical risks, financial risks and product development time risks. It is very important to understand the overall risk factors associated with different stages of product development so that risks can be mitigated effectively. This paper presents a methodology to understand the risk associated with the initial stages of NPD. Design flexibility is higher in initial design stages requiring minimum redesign efforts and costs. It is a great opportunity to deal with risk factors and uncertainties in initial design stages than the later design stages. Product development costs in initial stages are around 5 to 10 percent but impact is 70 to 80 percent so exploration assessment in initial stages of NPD can be hugely beneficial. Stage-wise risk assessment will also provide the details of risk associated with each stage, which will be helpful in implementing appropriate mitigation strategies. Since transition from one stage to another stage of NPD is independent of the previous stage, different NPD stages can be easily expressed by the transition state of the Markov process. In this paper, the Markov process has been used for the risk assessment of initial stages of NPD, keeping mitigation strategies in mind. The three initial stages of NPD considered in this study include the concept design, detailed design and integration & testing stages. This paper also explores a method by integration of quality function deployment (QFD) and Markov process, to understand risk patterns associated with several complete design solutions (CFDs). By using QFD, the mapping between customer requirements can be reflected into risk assessment of complete design solutions (CFDs). This methodology has been demonstrated by a case study on Coffee Maker.\",\"PeriodicalId\":30205,\"journal\":{\"name\":\"Management Science Letters\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Science Letters\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.5267/j.msl.2022.2.003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Science Letters","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5267/j.msl.2022.2.003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Assessment of risk propagation during different stages of new product development process
New Product Development Process (NPD) is a key aspect of launching new and innovative products in the market. Many products fail in the market because of technical risks, financial risks and product development time risks. It is very important to understand the overall risk factors associated with different stages of product development so that risks can be mitigated effectively. This paper presents a methodology to understand the risk associated with the initial stages of NPD. Design flexibility is higher in initial design stages requiring minimum redesign efforts and costs. It is a great opportunity to deal with risk factors and uncertainties in initial design stages than the later design stages. Product development costs in initial stages are around 5 to 10 percent but impact is 70 to 80 percent so exploration assessment in initial stages of NPD can be hugely beneficial. Stage-wise risk assessment will also provide the details of risk associated with each stage, which will be helpful in implementing appropriate mitigation strategies. Since transition from one stage to another stage of NPD is independent of the previous stage, different NPD stages can be easily expressed by the transition state of the Markov process. In this paper, the Markov process has been used for the risk assessment of initial stages of NPD, keeping mitigation strategies in mind. The three initial stages of NPD considered in this study include the concept design, detailed design and integration & testing stages. This paper also explores a method by integration of quality function deployment (QFD) and Markov process, to understand risk patterns associated with several complete design solutions (CFDs). By using QFD, the mapping between customer requirements can be reflected into risk assessment of complete design solutions (CFDs). This methodology has been demonstrated by a case study on Coffee Maker.
期刊介绍:
Management Science Letters is a peer reviewed, monthly publication dedicated to create a forum for scientists in all over the world who wish to share their experiences and knowledge in the field of management skills in the form of original, high quality and value added articles. The journal''s policy is to perform a peer review on all submitted articles and the papers will be appeared in a form of online on our website as soon as the review result becomes positive. The journal covers both empirical and theoretical aspects of management and gives the chance on sharing knowledge among practitioners. Management Science Letters is dedicated for publishing in the following areas: • Quality Management • Production Management (Scheduling, Production management, etc.) • Total Quality Management (TQM) • Six Sigma • Production Efficiency • Just in Time Inventory • Data Envelopment Analysis • Balanced Score Card • Activity Based Cost (ABC) • Technology Acceptance Model • Marketing planning and Customer Relationship Management • Critical Success Factors • e-learning • Customer satisfaction, Job satisfaction, Job turnover, • Organizational commitment, Employee Commitment • Knowledge Management • Knowledge sharing • Human Resources Management (Employee training, Employee Performance, Work achievements,) • Small and medium-sized enterprises (SMEs) issues and Economic development • Innovation, Creativity, Productivity and Performance • Multi-Criteria Decision Making Applications in Management Science (AHP, BWM, TOPSIS, …) • Education Management, Social development, Public Policy • Tourism Industry, Tourism promotion, Tourism directorates • Business performance and financial performance