GOVERNMENT ENCOURAGING SOCIAL AND ECONOMIC DEVELOPMENT THROUGH BY MIXED CAPITAL BANK: STIMULATING SOCIAL ENTREPRENEURSHIP

The analysis of government actions promoted by the state is present in several surveys. However, there are few contributions that analyze the social benefits of activities developed by public institutions of mixed capital, that reconcile social and economic aspects. This research aims to analyze the social effectiveness of a corporate social responsibility action of a mixed capital financial institution. Documentary research was developed in 11,377 projects, combined with the application of a questionnaire. It was identified that corporate social responsibility actions should prioritize social impact, positioning financial return and reputation as secondary aspects, in order to guarantee the social intentions of the institution promoting the activity, otherwise it will only be addressed how a investment for marketing strategies. Projects that seek to develop economic activities in underserved locations provide significant and lasting social impacts. A significant benefit of Corporate Social Responsibility is to empower people to be social entrepreneurs, and to encourage the dissemination of the culture of social entrepreneurship, thus enhancing the occurrence of more projects that serve the less favored economic classes.