Potential Factors and Satisfaction of Readers in Social Reading Using Other's Comments

With the ever-growing “electronic book” (e-book) market, more people are reading e-books. Along with that, social reading, for its social sharing of e-books, has gained more attention; readers may read an e-book while viewing comments on the contents of the e-book. We evaluated the impression of social reading using an experimental system to clarify its effect. Furthermore, we performed factor and customer satisfaction analyses to evaluate the impression. The results indicated that reading while viewing comments is valuable as it gives a sense of excitement and new discoveries. Moreover, we realized that there is a need to improve the method of giving readers satisfaction to “comment writing and enjoyment”.