Tipos de análise da cultura organizacional de Trompenaars (1994) predominantes na área de controladoria em empresas familiares do ramo têxtil

The study aims to identify the types of analysis of Trompenaar's (1994) organizational culture prevailing in the area of controllership in family businesses in textile industry. Descriptive research was performed, with quantitative and qualitative approach, using a multiple case study. Data were collected through interviews with the controller of the companies. In the four basic culture types suggested by Trompenaars (1994), it is concluded that there isn´t a pure kind, but there is a strong presence of family culture among the companies surveyed in dimensions relationship between employees, attitude in relation to the ways of change, forms of motivation and reward