CyberGold.com的兴衰

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Cases on Information Technology Pub Date : 2004-01-01 DOI:10.4018/978-1-59140-259-6.CH018

John E. Peltier, Michael J. Gallivan

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引用次数: 0

摘要

本案例研究描述了CyberGold的生命周期，这是一家初创的网络公司，在网络货币和小额支付领域崭露头角。该案例描述了该公司的成立，其高级管理人员的人才基础，以及其创新和专利的商业模式，即注意力经纪。该案例关注的是CyberGold高级管理人员团队在成立之初面临的一个具体决策问题:如何修改公司的业务模式和与会员的沟通，以鼓励其网站的重复访问，并让会员更清楚地了解CyberGold积分可能在哪里消费。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Rise and Fall of CyberGold.com

This case study describes the lifecycle of CyberGold, a start-up Dot Com firm that rose to prominence in the world of online currency and micro-payments. The case describes the inception of the firm, the talent base of its senior executives, and its innovative and patented business model, known as Attention Brokerage. The case focuses on a specific decision problem faced by CyberGolds team of senior managers early in its lifecycle: how to modify the companys business model and communication with its members, in order to encourage repeat visits to its site and to provide a clearer understanding of where CyberGold credits may be spent by members.

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来源期刊

Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.