美国喜力:用啤酒花重新设计分销

IF 0.7 Q4 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Cases on Information Technology Pub Date : 2003-01-01 DOI:10.4018/978-1-59140-061-5.CH006

Gyeung-min J. Kim, J. Price

{"title":"美国喜力:用啤酒花重新设计分销","authors":"Gyeung-min J. Kim, J. Price","doi":"10.4018/978-1-59140-061-5.CH006","DOIUrl":null,"url":null,"abstract":"To facilitate the parent company's push to gain market share, Heineken USA needed to be more responsive to market demand fluctuation. Because of the long lead-time between order and delivery, they found that responding to marketplace changes in a timely fashion was becoming increasingly difficult. In the meantime, major competitors such as Anheuser Busch were responding to consumer demands for fresher products by providing freshness label dating. Heineken USA launched its new Interact based system called Heineken Operational Planning System (HOPS) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales.","PeriodicalId":43384,"journal":{"name":"Journal of Cases on Information Technology","volume":null,"pages":null},"PeriodicalIF":0.7000,"publicationDate":"2003-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":"{\"title\":\"Heineken USA: reengineering distribution with HOPS\",\"authors\":\"Gyeung-min J. Kim, J. Price\",\"doi\":\"10.4018/978-1-59140-061-5.CH006\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"To facilitate the parent company's push to gain market share, Heineken USA needed to be more responsive to market demand fluctuation. Because of the long lead-time between order and delivery, they found that responding to marketplace changes in a timely fashion was becoming increasingly difficult. In the meantime, major competitors such as Anheuser Busch were responding to consumer demands for fresher products by providing freshness label dating. Heineken USA launched its new Interact based system called Heineken Operational Planning System (HOPS) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales.\",\"PeriodicalId\":43384,\"journal\":{\"name\":\"Journal of Cases on Information Technology\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2003-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"4\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Cases on Information Technology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-59140-061-5.CH006\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"COMPUTER SCIENCE, INFORMATION SYSTEMS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Cases on Information Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-59140-061-5.CH006","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"COMPUTER SCIENCE, INFORMATION SYSTEMS","Score":null,"Total":0}

引用次数: 4

摘要

为了促进母公司获得市场份额的努力，喜力美国公司需要对市场需求波动做出更大的反应。由于订单和交货之间的交货期较长，他们发现及时响应市场变化变得越来越困难。与此同时，安海斯·布希(Anheuser Busch)等主要竞争对手通过提供新鲜度标签日期来响应消费者对更新鲜产品的需求。喜力美国公司推出了新的基于交互的系统，称为喜力运营计划系统(Heineken Operational Planning system, HOPS)，使母公司能够在更接近交付时间的时候生产啤酒，这样客户就能收到更新鲜的产品。新系统使喜力美国公司从订单到交货的交货时间缩短了50%，销售额增加了10%。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Heineken USA: reengineering distribution with HOPS

To facilitate the parent company's push to gain market share, Heineken USA needed to be more responsive to market demand fluctuation. Because of the long lead-time between order and delivery, they found that responding to marketplace changes in a timely fashion was becoming increasingly difficult. In the meantime, major competitors such as Anheuser Busch were responding to consumer demands for fresher products by providing freshness label dating. Heineken USA launched its new Interact based system called Heineken Operational Planning System (HOPS) to allow the parent company to produce the beer closer to the time when they need to deliver it, so the customer receives a fresher product. The new system enables Heineken USA to achieve 50% reduction in the lead-time from order to delivery and 10% increase in sales.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Cases on Information Technology COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

2.60

自引率

0.00%

发文量

期刊介绍： JCIT documents comprehensive, real-life cases based on individual, organizational and societal experiences related to the utilization and management of information technology. Cases published in JCIT deal with a wide variety of organizations such as businesses, government organizations, educational institutions, libraries, non-profit organizations. Additionally, cases published in JCIT report not only successful utilization of IT applications, but also failures and mismanagement of IT resources and applications.