通过使用与满足理论的视角分析虚拟音乐音乐会出勤动机与体验

IF 1.3 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM

EVENT MANAGEMENT Pub Date : 2022-01-01 DOI:10.3727/152599522x16419948695134

W. Lei, U. Couto, Fernando Lourenço, Cheng Man Wu, Chi Cheng Mak

{"title":"通过使用与满足理论的视角分析虚拟音乐音乐会出勤动机与体验","authors":"W. Lei, U. Couto, Fernando Lourenço, Cheng Man Wu, Chi Cheng Mak","doi":"10.3727/152599522x16419948695134","DOIUrl":null,"url":null,"abstract":"Through the nexus of event attendance motives, event experience, eventscape, and the Uses and Gratifications Theory to inform the conceptual framework of this study, this paper sheds light on the motives and experience in attending virtual and physical music events. It adopts a qualitative case study approach to explore the motives and experiences of virtual events based on 55 interviews who attended both types of concerts. This research contributes to the literature in music event motivation by connecting the motives and outcomes of attending virtual and physical music concerts, which are similar but manifested differently. Participants of virtual concerts were able to interact with others and enjoy the event atmosphere. The convenience element of eventscape plays an important role in participants’ experience, specifically on cost and accessibility. Technology also plays a pivotal role in inducing positive emotions and reaffirming fan identity. Practical implications for staging virtual events are discussed.","PeriodicalId":47354,"journal":{"name":"EVENT MANAGEMENT","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"VIRTUAL MUSIC CONCERT ATTENDANCE MOTIVES AND EXPERIENCE THROUGH THE LENS OF USES AND GRATIFICATION THEORY\",\"authors\":\"W. Lei, U. Couto, Fernando Lourenço, Cheng Man Wu, Chi Cheng Mak\",\"doi\":\"10.3727/152599522x16419948695134\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Through the nexus of event attendance motives, event experience, eventscape, and the Uses and Gratifications Theory to inform the conceptual framework of this study, this paper sheds light on the motives and experience in attending virtual and physical music events. It adopts a qualitative case study approach to explore the motives and experiences of virtual events based on 55 interviews who attended both types of concerts. This research contributes to the literature in music event motivation by connecting the motives and outcomes of attending virtual and physical music concerts, which are similar but manifested differently. Participants of virtual concerts were able to interact with others and enjoy the event atmosphere. The convenience element of eventscape plays an important role in participants’ experience, specifically on cost and accessibility. Technology also plays a pivotal role in inducing positive emotions and reaffirming fan identity. Practical implications for staging virtual events are discussed.\",\"PeriodicalId\":47354,\"journal\":{\"name\":\"EVENT MANAGEMENT\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2022-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"EVENT MANAGEMENT\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.3727/152599522x16419948695134\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"EVENT MANAGEMENT","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3727/152599522x16419948695134","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 0

摘要

通过活动出席动机、活动体验、活动场景和使用与满足理论的联系，为本研究的概念框架提供信息，本文揭示了参加虚拟和实体音乐活动的动机和体验。本文采用定性案例研究的方法，基于55位参加两种类型音乐会的受访者，探讨虚拟活动的动机和体验。本研究通过将参加虚拟音乐会和实体音乐会的动机和结果联系起来，为音乐事件动机方面的文献做出贡献，这两种动机和结果相似但表现不同。虚拟音乐会的参与者能够与其他人互动，并享受活动氛围。活动环境的便利性因素在参与者的体验中起着重要的作用，特别是在成本和可及性方面。科技在诱导积极情绪和重申粉丝身份方面也起着关键作用。讨论了举办虚拟事件的实际含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

VIRTUAL MUSIC CONCERT ATTENDANCE MOTIVES AND EXPERIENCE THROUGH THE LENS OF USES AND GRATIFICATION THEORY

Through the nexus of event attendance motives, event experience, eventscape, and the Uses and Gratifications Theory to inform the conceptual framework of this study, this paper sheds light on the motives and experience in attending virtual and physical music events. It adopts a qualitative case study approach to explore the motives and experiences of virtual events based on 55 interviews who attended both types of concerts. This research contributes to the literature in music event motivation by connecting the motives and outcomes of attending virtual and physical music concerts, which are similar but manifested differently. Participants of virtual concerts were able to interact with others and enjoy the event atmosphere. The convenience element of eventscape plays an important role in participants’ experience, specifically on cost and accessibility. Technology also plays a pivotal role in inducing positive emotions and reaffirming fan identity. Practical implications for staging virtual events are discussed.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

EVENT MANAGEMENT HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

2.10

自引率

30.80%

发文量

期刊介绍： Event Management, an International Journal, intends to meet the research and analytic needs of a rapidly growing profession focused on events. This field has developed in size and impact globally to become a major business with numerous dedicated facilities, and a large-scale generator of tourism. The field encompasses meetings, conventions, festivals, expositions, sport and other special events. Event management is also of considerable importance to government agencies and not-for-profit organizations in a pursuit of a variety of goals, including fund-raising, the fostering of causes, and community development.