PROJECT MANAGEMENT ACCORDING TO EVENT INDUSTRY TRENDS

The paper describes one of the most trends of our time-events. During the coronary virus pandemic in 2020 had a significant impact on all trends of economic activity in the world. One of the most affected industries was the event industry, namely the rejection of all offline measures, the introduction of anti-epidemic restrictions led to the need for radical restructuring of activities in both the event industry and educational activities, which is characterized by the transition to distance learning. In today's conditions, it is necessary to take into account the prospects for the development of the event industry in the period of COVID-19 and identify problematic aspects of such activities online, including the provision of educational services. The trends of future events:1. Micro-experience and personalization. The concept of planning large events in exotic location will change dramatically in the scale of how these experiences will be planned.2. Safety first. Representatives of the event industry are increasingly declaring the need for safety during events.3. Making money with virtual. If the event organizers want to host a secure version of their event without having to consider social distancing, testing, tracing, sanitizing, travelling, and the possibility of being sued, virtual events are the only option.4. Hybrid events are the future of the event industry. Offline events will not be able to gather all interested visitors. It is likely that participants in the «risk group» will prefer to join the event online.5. New priorities in the events. Organizers need to set high objectives so that their virtual events arouse lively interest and a desire to pay for a ticket. Virtual events require innovation, creativity and the destruction of old approaches.6. Audio format − as an alternative to the ZOOM platform. Offering audio attendance could help create new ticket opportunities to paid for virtual events as well as gi-ving more relaxed attendance options to those who feel overwhelmed by ZOOM meetings and virtual events invites.7. Rethinking the emotional involvement of visitors. It should be considered online as a separate format that has nothing to do with traditional event. Virtual events cannot involve all the feelings of the audience − unlike the classic ones.The advantages for the main participants (organizer and speaker) of the scientific-practical conference are also highlighted. Keywords: event-technologies, event project management, project management, project, development, prospects