CHANGING STRATEGIES USING FUZZY SETS RELATIONS – A DIAGNOSTICS APPROACH

The traditional Second Order Change (SOC) model contains a set of equations that allow us to determine the possible strategy change using probability. In this article, we propose a simpler heuristic model, based on fuzzy numbers, to diagnose the organization’s personnel, and determine whether the strategy needs to be changed. The proposal starts with the diagnostics provided by experts in favor or against the new strategy. These experts are included in the SOC model through fuzzy set relations that indicate the preference to the current strategy. That strategy decreases tension and avoids early changes as a tactical strategy. Finally, we must prove there is a significant SOC using the Hamming distance