纪念品购买意向、朝圣之旅的关系框架。

Q4 Business, Management and Accounting
Suvidha Khanna, Sandeva Khajuria
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引用次数: 0

摘要

朝圣旅游是世界上最古老、最广泛的旅游形式之一。朝觐不仅局限于朝圣者的宗教和精神利益,而且还扩大了其他参与社区的利益,包括当地人和服务提供者。随着朝圣目的地的繁荣,它成为当地人和服务提供者的收入来源,同时满足了朝圣者的精神愿望。以祈祷和朝圣为核心的活动,在目的地的相关活动,特别是购物,是朝圣目的地的关键放纵。一些被认为与精神和宗教有关的特殊产品在目的地出售。朝圣者购买这些产品献给他们的上帝。此类产品用于商业目的时称为纪念品。朝圣者购买纪念品来回忆他们的旅程,并作为纪念或感情的象征送给别人。本研究是一项实证研究,旨在了解朝圣者在印度最受欢迎的朝圣圣地之一,玛塔维什诺神庙的纪念品购买行为。本研究探讨目的地的纪念品购买趋势,并倾向于研究受访者的人口统计数据如何影响纪念品购买意愿。此外,我们亦会研究朝圣者在参观动机的基础上,购买纪念品意愿的差异。它包括第一手和二手数据,并将在百分比、平均值、t检验和方差分析等工具的帮助下进行分析。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
A relationship framework between souvenir purchase intention, pilgrimage.
Pilgrimage tourism is one of the oldest and most widely practiced forms of tourism over the world. Pilgrimage has not only been confined to religious and spiritual benefits of the pilgrims but has extended gains to other participating communities including the locals and the service providers. As a pilgrimage destination flourishes, it becomes a source of income generation for the locals and service providers, along with fulfilling the spiritual desires of the pilgrims. With the core activity of offering prayers and pilgrimage, allied activities particularly shopping at the destination is a key indulgence at a pilgrimage destination. Special products, believed to possess spiritual and religious relevance are sold at the destinations. The pilgrims buy these products to offer to their God. Such products when used for commercial purpose are known to be Souvenirs. Pilgrims buy souvenirs to take back memories of their journey and to gift to others as a momento or token of affection. The present study is an empirical research which tends to know the souvenir purchase behaviour of the pilgrims at one of the most visited pilgrimage shrine of India, Shri Mata Vaishno Devi. The research explores the Souvenir Purchase trend at the destination and tends to study how the Souvenir Purchase intention is affected by the demographics of the respondents. The difference in Souvenier Purchase Intentions of the pilgrims on the basis of their visiting Motivation will also be worked upon. It includes first hand as well as second hand data and will be analysed with the help of tools like percentage, mean, t-test and ANOVA.
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来源期刊
International Journal of Hospitality and Tourism Systems
International Journal of Hospitality and Tourism Systems Business, Management and Accounting-Tourism, Leisure and Hospitality Management
CiteScore
1.30
自引率
0.00%
发文量
1
期刊介绍: International Journal of Hospitality and Tourism Systems is a refereed international journal dedicated to promoting excellence in teaching and stimulating research in hospitality and tourism internationally. An exciting and challenging international forum, the journal reflects current happenings and trends in the hospitality industry. The journal will facilitate this need by providing essential and intelligent information about worldwide hospitality and tourism issues, practices, challenges and solutions both practically as well as theoretically. An eminent International editorial Board comprising leading experts in the field of hospitality and tourism from hospitality educational institutes guides “Hospitality and Tourism Systems”. The journal has six sections- main research papers, research report, case studies, Industry Viewpoints, Forthcoming Events & conference reports and book review. Hospitality and Tourism Systems is published annually in the month of June. The chief –in- editor welcomes the submission of suitable material for publication and will be pleased to discuss proposals for papers. The international Journal of Hospitality and Tourism Systems publishes refereed articles/papers on best practices of tourism and hospitality management and education, applied research studies, and critical reviews on major issues affecting the tourism and hospitality industry. The journal’s scope includes: Hotel operations and management Tourism management Visitor management Public sector approaches to hospitality and tourism development Restaurant & beverage management Tour operation and management Leisure management Marketing management Accounting and finance in hospitality Human resource management Case studies in hospitality Information technology Strategic alliances and networking Event management.
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