The role of university project-based learning technology in shaping a holistic media personality

The project method in training journalism students is effective and in demand. The author's experience proves it. The main thematic works of domestic and foreign scientists, methodologists, journalists-practitioners were analyzed. The experiment conducted in two groups of future journalists showed that projecting allows the successful development of professional competencies outlined in the Federal State Educational Standard. In doing so, motivation for learning and future activities increases, skills in using digital tools improve, and oratorical abilities improve. The material for the study was the author's teaching work with journalism students of the Faculty of Philology at Surgut State Pedagogical University. The modeling and questioning methods were used. The analysis of the results of the experiment allows to conclude about the effectiveness of the project method of teaching as a means of forming a holistic media personality of a journalism student at university (within the framework of the activity-based approach).