Design and Geographically Liberated Difference

The concept of geographically liberated difference has emerged from the overlap of cultural studies and economics as a critique of the effects of globalisation on cultures through the manufacturing and distribution of artefacts with unique differences across diverse territories. Although this concept is known in the domains of cultural studies and economics, very little has been written on its effect and understanding within design, especially industrial design. Industrial design has vast influence on the production and distribution of products across the globe from small scale to mass production of millions of units. The mechanisms by which design influences the evolution of cultures through the concept of geographically liberated difference are important for future development. Research by the authors indicates parallel streams of both digital and analogue methods supporting successful models of geographically liberated difference in design practice. Examples of these approaches are discussed to uncover the operable mechanisms and arguments concerning the future value and influence of this feature of globalisation.