About the first media theoretician in Southeast Europe before McLuhan– Dževad Sulejmanpašić

The text is about Dževad Sulejmanpašić an author from Sarajevo and Zagreb who criticized sensationalism in the media almost 90 years ago. The analysis focuses on the relationship of sensational journalism, and religious issues. The author believes that only religion that follows the moral law is primarily capable of spreading universal good as a good driving principle in the world. But not any particular and partial forms of thinking and actions. He is fully aware that times are coming when sincere belief, confessionalism, or religiosity in general will decline, and religions will rely more and more on empty dogmas that will no longer contain moral laws. Interests, material and selfish, will take their place, both individually as well as collectively at the level of the whole societies. Sulejmanpašić distinguishes the point worthy of attention that in the religious world incentives for good can be motivated from within or from without, and how sensational journalism fails to recognize this.