Factors of influence on the financial behavior of the population of Russia: the 3D effect

The Russian economy and financial market are facing a wide range of challenges under the unprecedented sanctions pressure. The anti-crisis measures promptly taken by the Bank of Russia and the Government of the Russian Federation stabilized the situation, focusing the agenda on the restoration and further development of the Russian economy and financial market in the new realities. Considering that the extraordinary change in circumstances is likely to last for a long time and will have structural consequences, it is necessary to develop systemic solutions for development of the Russian economy and the financial market, to reorient the economy on innovative tracks in order to ensure technological sovereignty. For such a transition in the context of the reduction of the country’s investment potential, “long money” plays a significant role, as President of Russia Vladimir Putin has repeatedly said. A promising way to solve the problem can be savings of the population, as one of the possible significant sources of investment resources for effective restructuring and improvement of the domestic economy. However, it is important to understand whether there are conditions today for the formation of savings by the population and opportunities for their further investment in the country’s economy. The current socio-economic situation of the country, as well as the state of the financial market, reflects the possibility of implementing various models of financial behavior of the population, due to such factors as income, trust and affordability, which are reflected in the “3D effect”. The author singled out these factors as fundamental in the formation of an individual’s economic behavior program when it comes to the available resource potential, as well as the environment in which the program is implemented. In the course of the study, it was found out that the components of the “3D effect” reflect negative trends in the formation of the financial behavior of citizens, in particular, their savings and investment strategies. In this connection, there are acute questions related to ensuring a qualitatively new level of the resource base, as well as the environment.