关于体育行业产品推广策略

A. V. Nosova, M. Nosov
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引用次数: 0

摘要

体育产业是娱乐产业的一部分。作者着重介绍了国内外冰雪运动联盟的主要收入项目。本文介绍了国外联合会商业成功产品的开发分析。文章提出了提高俄罗斯体育吸引力和盈利能力的新途径。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
О СТРАТЕГИИ ПРОДВИЖЕНИЯ ПРОДУКТА В ИНДУСТРИИ СПОРТА
Sports industry is presented like the partof entertainment industry. The authorsemphasize the main income items ofSnowsports unions in Russia and abroad.This paper presents the analysis of development of commercial successful productby foreign federations. The article gives new ways of raising the attractiveness and profitability of the Russian sport.
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