INDEPENDENT OR CHAIN-AFFILIATED HOTEL? THE DILEMMA OF HOTEL EMPLOYEES

Purpose – This study examines the relationships between hospitality work experience factors and employees’ preference to work in a chain or independent hotel. Methodology/Design/Approach – Quantitative data were collected from hotel employees in Bulgaria who worked in independent and chain hotels. A total of 150 valid responses were used to conduct factor and regression analyses. Findings – The results illustrate that chain hotels provide a better set of operational standards and guidelines, more and better training than independent ones. They also give more opportunities to their employees for career development, better job security and work experience, but competition among employees in chain hotels is higher than in independent properties, and their employees’ salaries are not always more competitive. The factor analysis showed the existence of five factors. Additionally, ‘Communication and decision-making’ and ‘Resources and planning’ were more important than ‘Remuneration and working conditions’ and ‘Training and development’ in shaping employees’ preferences. However, ‘Workload and stress’ was not an important driver of respondents’ choice. Finally, demographic variables had no role in shaping respondents’ preferences. Originality of the research – This paper is one of the first to examine the factors that influence hotel employees’ preferences for working in chains or independent hotels