{"title":"技术动荡对新产品成功的影响","authors":"M. Santos, M. Perin, C. Sampaio","doi":"10.17058/CEPE.V0I43.7639","DOIUrl":null,"url":null,"abstract":"The paper aimed to analyze the influence of consumer (CO), learning (LO) and innovation orientations (IO) on new products development ability (NPDA), as well as its impact on the success of new products (SNP). In addition, its objective was also to analyze the technological turbulence in the relationship between NPDA and SNP. Through a survey done with industrial companies from Brazil, it was found a positive effect of three strategic orientations (consumer, learning and innovation) on new products development ability, as well as innovation orientation was the most influent antecedent on NPDA. Furthermore, the research pointed out technological turbulence moderates the relationship between ability and success of new products.","PeriodicalId":30288,"journal":{"name":"Estudos do CEPE","volume":"1 1","pages":"119-135"},"PeriodicalIF":0.0000,"publicationDate":"2016-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"O efeito da turbulência tecnológica no sucesso de novos produtos\",\"authors\":\"M. Santos, M. Perin, C. Sampaio\",\"doi\":\"10.17058/CEPE.V0I43.7639\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The paper aimed to analyze the influence of consumer (CO), learning (LO) and innovation orientations (IO) on new products development ability (NPDA), as well as its impact on the success of new products (SNP). In addition, its objective was also to analyze the technological turbulence in the relationship between NPDA and SNP. Through a survey done with industrial companies from Brazil, it was found a positive effect of three strategic orientations (consumer, learning and innovation) on new products development ability, as well as innovation orientation was the most influent antecedent on NPDA. Furthermore, the research pointed out technological turbulence moderates the relationship between ability and success of new products.\",\"PeriodicalId\":30288,\"journal\":{\"name\":\"Estudos do CEPE\",\"volume\":\"1 1\",\"pages\":\"119-135\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2016-01-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Estudos do CEPE\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.17058/CEPE.V0I43.7639\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Estudos do CEPE","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.17058/CEPE.V0I43.7639","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
O efeito da turbulência tecnológica no sucesso de novos produtos
The paper aimed to analyze the influence of consumer (CO), learning (LO) and innovation orientations (IO) on new products development ability (NPDA), as well as its impact on the success of new products (SNP). In addition, its objective was also to analyze the technological turbulence in the relationship between NPDA and SNP. Through a survey done with industrial companies from Brazil, it was found a positive effect of three strategic orientations (consumer, learning and innovation) on new products development ability, as well as innovation orientation was the most influent antecedent on NPDA. Furthermore, the research pointed out technological turbulence moderates the relationship between ability and success of new products.
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