作为全球和本地品牌运动的品牌和消费者特征

{"title":"作为全球和本地品牌运动的品牌和消费者特征","authors":"Srđan Šapić, Milan Kocic, J. Filipović","doi":"10.18045/ZBEFRI.2018.2.619","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":44594,"journal":{"name":"Zbornik Radova Ekonomskog Fakulteta u Rijeci-Proceedings of Rijeka Faculty of Economics","volume":"6 1","pages":"619-645"},"PeriodicalIF":0.7000,"publicationDate":"2018-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima\",\"authors\":\"Srđan Šapić, Milan Kocic, J. Filipović\",\"doi\":\"10.18045/ZBEFRI.2018.2.619\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":44594,\"journal\":{\"name\":\"Zbornik Radova Ekonomskog Fakulteta u Rijeci-Proceedings of Rijeka Faculty of Economics\",\"volume\":\"6 1\",\"pages\":\"619-645\"},\"PeriodicalIF\":0.7000,\"publicationDate\":\"2018-12-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Zbornik Radova Ekonomskog Fakulteta u Rijeci-Proceedings of Rijeka Faculty of Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.18045/ZBEFRI.2018.2.619\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"ECONOMICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Zbornik Radova Ekonomskog Fakulteta u Rijeci-Proceedings of Rijeka Faculty of Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.18045/ZBEFRI.2018.2.619","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"ECONOMICS","Score":null,"Total":0}