设计旅游产品以促进新企业的方法学程序

IF 1.5 Q2 ECONOMICS
G. G. Ceballos
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引用次数: 6

摘要

本论文的目的是引起对旅游产品设计的方法论建议感兴趣的人的注意,在此基础上可以产生新的启动及其命运背景的替代方案。它不仅从哲学的角度,而且从管理的角度,将营销方法整合在一起,将旅游命运中的价值和产品理念作为一个整合的报价来支持;其中,在基本产品和外围服务中建立的物理空间中现有资源的吸引力是支持住宿和修复的活动,其余的活动是由创造性思维推动的活动,这些活动可以构成主要组成部分,为该提供的价值做出贡献。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Procedimiento metodológico de diseño de productos turísticos para facilitar nuevos emprendimientos
The objective of the present paper is to put to the attention of the interested a methodological proposal for the design of touristic products, on which can be generated alternatives of the new start-up and its destiny context. It integrates marketing approach, not only from the philosophical point of view but also from the management perspective, the support of the value and the product concept in the tourist destiny as an integrated offer, in which the attractiveness of the existing resource in the physical space that is built in the basic product and the peripheral services are the activities supporting lodging and restoration and the remainder of the activities are those that impelled by the creative thought that can be constituted in the main components that contribute to value this offer.
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来源期刊
CiteScore
2.70
自引率
0.00%
发文量
21
审稿时长
12 weeks
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